Fractional CMO & Growth Marketing Partner

Senior-level marketing leadership without the full-time executive overhead

I partner directly with founders to build, manage, and improve the systems responsible for generating growth. That means connecting positioning, paid acquisition, content, conversion strategy, technology, and analytics into one coordinated growth function, not handing you another strategy deck and leaving your team to execute it.

I work best with founders who have built something valuable but need an experienced partner to bring direction, accountability, and execution to their marketing.

  • 10+Years experience
  • 100+Websites built
  • $1M+Ad spend managed

Career Highlights

  • Years of digital marketing and growth experience
  • Founder of Ajcreationz, a full-service digital growth agency
  • Managed advertising accounts across Google, Meta, LinkedIn, YouTube, and Bing
  • Built and launched Shopify and WordPress websites for growing brands
  • Developed go-to-market strategies for startups
  • Built and managed a multidisciplinary team spanning paid media, SEO, design, development, content, analytics, and conversion optimization
  • Worked across Shopify, WordPress, Webflow, Klaviyo, GA4, GTM, CRM platforms, and marketing automation systems
  • Supported ecommerce brands, professional services firms, home-service companies, technology businesses, and consumer brands

Selected Achievements

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  • Worked with brands and organizations including:
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What I Own

  • Growth Strategy

    I translate the founder’s objectives into a focused marketing roadmap with clear priorities, channel strategy, budgets, timelines, and performance targets.

  • Customer Acquisition

    I oversee paid acquisition across Google, Meta, Bing, LinkedIn, and YouTube with a focus on customer acquisition cost, lead quality, conversion rate, and return on ad spend.

  • Funnel and Conversion Strategy

    I identify where prospects are dropping off and improve the landing pages, offers, messaging, calls to action, and follow-up systems influencing conversion.

  • Marketing Team Leadership

    I provide direction and accountability across internal employees, freelancers, agencies, and creative partners so the entire marketing function works toward the same objectives.

  • Analytics and Attribution

    I establish meaningful reporting around acquisition costs, conversion rates, pipeline value, revenue, and channel performance so decisions are based on business outcomes, not vanity metrics.

  • Marketing Infrastructure

    I help select and connect the platforms required to support growth, including websites, ecommerce systems, analytics, CRM workflows, email and SMS, automation, and lead tracking.

How I Work

I operate as an extension of the leadership team, combining strategic oversight with hands-on execution. Depending on the company’s needs, I can lead the existing marketing team, coordinate outside partners, build the required growth infrastructure, or bring in specialists from my team at Ajcreationz.

The objective is straightforward: create a focused, accountable marketing function that generates measurable progress without requiring the cost or commitment of a full-time CMO.

Best Fit

This partnership is designed for founders who

  • Have a proven product or service but lack a unified growth strategy
  • Are investing in marketing without clear accountability or visibility
  • Need someone capable of managing both strategy and execution
  • Have multiple agencies, freelancers, or employees working without strong coordination
  • Want senior marketing leadership before making a full-time executive hire
  • Value a direct, commercially minded partner who understands the realities of building a business

The Difference

Most marketing consultants specialize in one channel. My experience spans the full growth system: acquisition, messaging, websites, funnels, conversion optimization, analytics, automation, and team management.

You do not need another vendor completing isolated marketing tasks. You need one person responsible for seeing the entire picture, establishing the right priorities, and moving the work forward.

If you are looking for a growth partner who can bring structure to your marketing, lead execution, and take meaningful ownership of results, let’s talk.

Get in touch